Duracell Simply Batteries – AAA. Duracell quality at a more competitive price, ideal for use in most day to day devices. Simply Duracell are basic alkaline batteries that can be trusted to just deliver. They will power your gadgets without fuss for the foreseeable future. This lack of unnecessary add-ons ensures that they are sold at the lowest possible prices, without compromising on the consistency and high performance that has made Duracell famous. For impressive quality at the lowest prices, simply choose Duracell.